1. Audit and scope
Review the current stack, content model, and launch risk so the proposal reflects real constraints instead of guesses.
Process
The process is intentionally simple: align on outcomes, remove technical uncertainty early, then deliver in small reviewable steps.
Review the current stack, content model, and launch risk so the proposal reflects real constraints instead of guesses.
Create templates, content structures, and migration rules before polishing edge cases or secondary pages.
Validate redirects, schema, internal links, performance, and crawl readiness before the site replaces the old one.
Frequently asked
Yes. The default approach is a custom theme structure with file-based templates, cleaner markup, and better control over long-term maintenance.
Yes. That includes product page structure, checkout improvements, store UX updates, and code-level WooCommerce work where templates or plugins fall short.
Yes. Retainers are available for performance work, new page delivery, WooCommerce enhancements, and technical maintenance.
Primary next step
Bring the current site, the conversion problem, or the delivery deadline. We can scope the smartest next step without overcomplicating the build.